Privacy Policy

Accountability

Trader Corporation and its affiliates (collectively "Trader", "we", "us") has a firm commitment to protecting the personal information of the individuals we deal with. Information, which can identify an individual ("personal information"), is often required to provide contact information for advertisers in our electronic and print photo classified publications, for business transactions and for customer relationship management purposes. This Policy applies to the personal information we collect about our customers, advertisers and suppliers in Canada and describes how we use and share this information. It also describes how we maintain and secure personal information and how the individual concerned may request access to it. This Policy does not apply to Trader employee personal information or to information that does not qualify as "personal information" under applicable legislation in Canada.

Information Collection

• contact information, which typically includes such information as an individual’s name, address, telephone numbers, e-mail address, and fax number. In some circumstances, some of this information may be business information which is not covered by this Policy;
• business information, which typically includes business contact information (such as name, telephone number, address). To the extent that this information is personal information under applicable legislation, it is governed by this Policy;
• financial information, which includes information such as account payment history and status and credit information; and
• other information provided by our individual customers or suppliers, including such information as an individual provides to participate in a contest offered by us, in response to a survey we may conduct, in subscribing to receive information from a Web site operated by us or in contacting us to obtain information on our services.

We collect personal information primarily from the individual concerned; however, we also collect contact information from our affiliates and from third parties, such as credit bureaux and reporting agencies (who provide us with business and credit-related information).

Use and Disclosure of Information

Trader will generally collect and use personal information for the following purposes:

• to evaluate and fulfill a request for our products, programs and services;
• for publication purposes or for posting on the websites operated by Trader, such as autoTrader.ca, buysell.com, and hometrader.ca (the "Trader websites");
• for sales and lead potential and for marketing purposes, (iv) for customer relationship management purposes;
• to administer participation in contests;
• to evaluate responses to surveys;
• to respond to inquiries for information about Trader and its services;
• to ascertain and verify creditworthiness and share credit information with credit rating agencies;
• to administer, service and collect on accounts;
• in certain circumstances, to grant access to its customers to information on their own accounts;
• to process requests for the removal or correction of information from our files;
• to meet legal, regulatory, security and processing requirements; and
• to contact customers with marketing or promotional materials regarding Trader products, programs and services or to assist its front-line staff in providing tailored sales offers to customers.

Trader may exchange or merge personal information with data obtained from third parties for the same purposes.If an individual does not want us to use his/her contact information for marketing purposes, this person should exercise his/her option to opt out of this use by indicating his/her wishes by contacting privacy@trader.ca.

Personal information may be shared from the Trader websites to third parties in the form of sales leads -- which is a core service provided by Trader through its websites. The info is entered into the online form and then emailed to the dealer or the advertiser. Furthermore, Trader discloses information to Mosaic Sales Solutions Canada Operating Company for the purposes of ROI analysis and for consumer and advertiser research and strategy development. Our written agreements with such agents and contractors ensure that personal information can only be used for the purposes for which it was shared with the agents and contractors, and that the agents and contractors handle the personal information in accordance with this Policy.

In a context where all or part of Trader’s assets or business are or may be sold, financed, insured, securitized, assigned or otherwise disposed of, we may also disclose personal information to the companies involved in such a transaction, for the purposes of allowing those companies to decide whether to proceed with the transaction and, where applicable, to provide the products, programs and services that Trader would otherwise provide and generally to carry on the Trader business.

As part of our commitment to enhance our business services, Trader may identify other uses and disclosures for personal information in the future. In that event, we will seek the consent of the individuals concerned where required.

Collection of Information Online

Some Trader websites registration forms require users to provide Trader contact information (such as name and email address) and demographic information (such as postal code, age, or income level) and other information that is used by Trader to provide services. Trader uses the customer contact information from the registration forms to send the user information that he or she has requested regarding the Trader websites or regarding services offered by Trader.

Some Trader websites use an ad form for customers to place online and/or print ads. One of the express purposes of the Trader websites is to gather contact information provided voluntarily by customers to be published either online or in print, as the case may be, and in connection with items that are for sale by customers. Trader has no control over who views online or print ads. Contact information provided may be used to contact customers when necessary. Trader collects customers’ financial information (such as account or credit card numbers) to bill the user for products and services, but retains this information only as required to process the transaction and for as long as may be required by law.

Demographic and profile data is also collected on the Trader websites. Trader uses this data to tailor each visitor's experience at the Trader websites, showing the user content that Trader thinks he or she might be interested in, and displaying the content according to the user’s preferences.

Trader’s online surveys ask visitors for contact information (such as email addresses) and demographic information (such as postal code, age, or income level). Trader uses contact data from its surveys to send users information about our products and services. The Trader websites provide users the opportunity to opt-out of receiving communications from Trader at the point where contact information is requested. Individuals also have the ongoing option of removing their contact information from our database so that they will not receive future communications or no longer receive service offered through the Trader websites.

If an individual decides not to provide us with personal information online, no material consequences will result, although this individual may be unable to participate in certain promotions, receive product information, or use portions of the Trader websites that require personalized information or applications.

Trader may use software that receives and records the Internet Protocol (IP) address of the computer that has contacted the Trader websites. Trader makes no attempt to link these addresses with the identity of individuals visiting the Trader websites.

Trader websites may use cookies to track user traffic patterns. A cookie is a small data file that certain websites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the site uses to track the pages you've visited, but the only personal information a cookie can contain is information you supply yourself. A cookie can't read data from your hard disk or read cookie files created by other sites. Trader does not correlate this information with data about individual users, nor does it share this information or sell it to any third party. Trader uses this data to tailor the visitor's experience at the Trader websites, showing them content that we think they might be interested in, and displaying the content according to their preferences, to measure the use of our site and to improve the content of our sites. If you prefer not to receive cookies from the Trader websites, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser. This could affect the areas of the Trader websites that are accessible to you.

Trader may also use third parties to serve advertisements on other websites. In serving advertisements these third parties may place cookies on your browser computer and may collect certain anonymous information about your visits to other websites. This information may include browser type, IP address, domain name and the name of the webpage from which you entered our site, web activity and time of day. To opt-out of these cookies, please review the privacy policies of those websites and follow the instructions thereon. We may prepare aggregated user statistics or information summaries in order to describe our services to third parties such as prospective business partners and advertisers and for other lawful purposes.

There are links on the Trader websites which take you to other websites beyond our service. Any links provided to third party websites are provided solely for your convenience or to provide you with resources which are designed to assist and inform you with buying and selling various products and services. Trader is not responsible for the privacy practices or the content of such third party websites. The operation and content of such websites is beyond our control. We do not endorse, in any manner whatsoever, or accept any responsibility for the information, content or other material which may be contained on such websites.

Your Consent

By providing us with your personal information, you consent to our collection, use and disclosure of that information as described in this Policy as amended from time to time or as described at or before the time of collection, use or disclosure, as the case may be. If you do not want your personal information to be collected, used or disclosed in this manner, then please either (1) do not submit your personal information to us, (2) exercise opt-out procedures described above or as may be offered at the time of collection, or (3) refrain from exercising opt-in procedures described above or as may be offered at the time of collection. If you have submitted personal information to us and wish to withdraw your consent to its retention, use or disclosure, please send an e-mail to privacy@trader.ca.

You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice. If you withdraw your consent, we may not be able to provide some products or services to you.

Where permitted or required by law, Trader may collect, use or disclose your personal information without your consent, for example, to collect a debt you owe us, to comply with a legally permitted inquiry by a government agency, or to comply with a court order.

Information Safeguards and Retention

Trader will establish files containing personal information for the purposes outlined in this Policy. We use physical, organisational and technological safeguards to protect your personal information against theft, loss or unauthorized access, use, modification, disclosure or disposal. Authorized employees and agents of Trader have access to this information, which will be accessible at our premises and those of our agents.

Generally speaking, you can visit the Trader websites without revealing personal information. However, given that electronically submitted data is not 100% secure, we make no warranties as to the security of any personal information you submit online, which you do at your own risk.

If links are provided from the Trader websites to sites of third parties, Trader is not responsible for these third parties’ policies or how they treat information about their users. We therefore encourage you to review the privacy policies of these websites before disclosing your information to any third party.

Policy Changes

We reserve the right to change and update the Policy and these changes will be made when appropriate, in a timely manner. We encourage you to examine our Policy from time to time to ensure you are aware of any changes we may have made.

Access and Correction

We attempt to keep files containing personal information as complete, up-to-date, and accurate as necessary for the identified purposes. Upon written request, Trader will provide you access to your personal information, subject to certain exceptions as provided by the applicable legislation. If you notice any errors or omissions in your personal information, please notify us in writing and we will promptly correct them where appropriate.

Contact

If you have questions or complaints regarding our Policy, the security of your personal information or our compliance with the applicable personal information protection legislation, or if you wish to request access to or correction of your personal information, please contact our Privacy Officer via e-mail at privacy@trader.ca or by sending a note explaining your request/complaint to the following address:

Last update: December 16, 2008

Terms of Use

By using the Site, you acknowledge that you have read, understood and agree to be bound by these Terms just as if you had signed them. If you do not agree to these Terms of Use do not use the Site.

1. Website Terms and Conditions. Trader Corporation ("Trader") maintains this Site and provides the materials accessible by the user, which may include text, information, communications, images, audio clips, sounds video clips, software, links to external web sites and other materials including materials provided by third parties (collectively the "Content"), for informational purposes only.

2. General Disclaimers. Trader intends for the Content on this Site to be accurate and reliable, however, the Content is provided to you "as is" and "as available". Trader is not responsible toward you or any third party for any errors or omissions of any kind in the Content, and disclaims all warranties and conditions, express or implied, including, without limitation, implied warranties and conditions of non infringement, merchantability and fitness for a particular purpose.

Links available on this Site will allow you to link to web sites not maintained or controlled by Trader. Trader provides these links for your convenience only and is not responsible for and does not warrant the (including but not limited to) accuracy, completeness, non-infringement, error, omission, interruption, defect, merchantability or fitness for a particular purpose of any information or content available through these links, and make no representation or endorsement whatsoever about any other web site which you may access through this Site. Please be aware that it is your responsibility to ensure that any web site you choose to use is free of potentially destructive items such as computer viruses.

IN NO EVENT WILL TRADER BE LIABLE FOR ANY DAMAGES WHATSOEVER, INCLUDING SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES, ARISING OUT OF OR IN CONNECTION WITH THE USE OR PERFORMANCE OF THIS SITE OR ANY OTHER SITE YOU MAY ACCESS WHILE USING THIS SITE OR YOUR USE OF THE CONTENT, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

3. Use of this Site. You may not use this Site in any way that would interfere with its operation. You may not post, upload, publish, transmit or distribute information or other material on this Site that:

• could constitute or encourage conduct that would amount to a criminal offence or violate the rights of any third parties;
• in any way whatsoever, either explicitly or implicitly, would harm the reputation of any person or business by libel or slander;
• is protected by copyright, or other intellectual property right, or derivative works thereof, without obtaining permission of the copyright holder;
• contains any intellectual property, including without limitation any copyright, trade-mark, or patent, that would infringe on the intellectual property rights not owned by you;
• could be considered as a use of this Site that is contrary to law or electronic etiquette, or which would adversely impact the use of this Site or the Internet by other users, including the posting or transmitting of information or software containing viruses or other disruptive components; or
• contains any distasteful or offensive material including, but not limited to, material intended for an adult audience.

Trader reserves the right to remove any information that you post, upload, publish, transmit or distribute or otherwise use on this Site at any time, at its sole discretion and without prior notice.

4. License. You hereby grant Trader a perpetual license in and a perpetual right to use any information or other material you post, upload, publish, and transmit in connection with your use of this Site.

5. Linking. You may create a hyperlink (the "Link") to this Site provided that:

• you do not replicate any of the Content of this Site;
• you do not create a frame or any other bordered environment around this Site or its Content;
• the Link shall not imply any endorsement of any product or services;
• the website linking to this Site does not contain any distasteful or offensive material; and
• the website linking to this Site does not contain any intellectual property, including without limitation any copyright, trademark, or patent, that would infringe on intellectual property rights not owned by you.

Trader reserves the right to require you to remove any Link to this Site at its sole discretion, at any time and without notice (the "Request"). You agree to immediately comply with our Request.

6. Web Scraping/Harvesting. The framing, scraping, data-mining, extraction or collection of the Content of this site in any form and by any means whatsoever is strictly prohibited. Furthermore, you may not mirror any material contained on this site on any other server without Trader’s express written authorization.

7. Copyright. All Content published on or otherwise accessible through this Site is protected by copyright. The Content, and the copyright in the Content, are owned or controlled by Trader or Trader’s content suppliers. You may only use or reproduce the Content for your own personal and non-commercial use provided you do not modify the Content. The Content may not be otherwise used, reproduced, broadcast, published or retransmitted without the prior written permission of the copyright holder. You must abide by all copyright notices, information and restrictions contained in any Content on or accessed through this Site and maintain such notices in the Content.

8. Trade-marks. You may not use any trade-mark displayed on the Site without the express written permission of Trader or the relevant owner of the trade-mark in question.

9. Changes. Trader reserves the right to change or remove any Content from this Site, in whole or in part, at its sole discretion, at any time, without notice.

10. Privacy and Confidential Information. Trader’s Privacy Policy is a binding and integral part of these Terms.

11. Indemnity. You agree to defend, indemnify and hold Trader and its affiliates as well as their respective directors, officers, trustees and employees harmless from any and all liabilities, costs and expenses, including reasonable attorneys' fees, related to any violation of these Terms by you or users of your account, or in connection with the use of this Site or the placement or transmission of any information or other materials on this Site by you or users of your account.

12. Territory/No Solicitation. This Site was created in Canada. Trader’s products and services are offered in our operating territory. Some products and services referred to on this Site may not be available in all parts of our territory. Consult your local Trader business office (all offices of Trader are listed www.Trader.ca), for information regarding the products and services that may be available to you in your area. No part of the Site should be taken to constitute an offer or solicitation to buy or sell products or services. Some products or services mentioned on the Site may only be available in certain areas or jurisdictions. Any products or services mentioned on the Site are made available only where they may be lawfully made available or offered for sale.

13. Miscellaneous.

The Terms of this Site, including all other documents referenced herein, constitute the entire agreement between Trader and you with respect to your use of this Site. It supersedes and replaces all prior or contemporaneous understandings or agreements, written or oral, with respect to this Site.

Trader reserves the exclusive right to modify these Terms at any time. Non-material changes and clarifications will take effect immediately. Any material changes will take effect 30 days after their posting. The effective date of the changes will appear at the top of this page. Any continued use of this Site will be deemed conclusive of your acceptance of the modified Terms.

Trader’s failure to insist upon or enforce strict performance of any provision of this Agreement shall not be construed as a waiver of any provision or right. If any of these Terms is determined to be void, invalid or otherwise unenforceable by a court of competent jurisdiction, such determination shall not affect the remaining provisions hereof.

This Agreement shall be governed by and construed in accordance with the laws of Québec and the federal laws of Canada applicable therein. The parties hereby agree and attorn to the exclusive jurisdiction of the Courts of Québec.

The parties have required that these and all related documents be drawn up in English. Les parties ont demandé que cette convention ainsi que tous les documents qui s'y rattachent soient rédigés en anglais.

Last Update: December 16, 2008