Company Overview

Trader Corporation is a Canadian leader in print and online vertical media. The company was formed in June 2006 with the integration of Classified Media (Canada) Holdings Inc. (Trader Canada) and Trader Media Corporation (TMC). The two companies were acquired by Yellow Pages Income Fund that same year. Trader Corporation is present throughout Canada and in three American States: Tennessee, Indiana and Kentucky.

Trader Corporation publishes approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, general merchandise and employment. The company’s publications have a weekly readership of approximately 1 million and its network of web sites attracts close to 4.5 million unique visitors per month.¹

The business goal of Trader Corporation is to establish a national trading and advertising platform for customers, providing a “one-stop shop” for buyers and sellers in all the major vertical categories: vehicles, real estate, general merchandise and employment. Central to the company’s leadership position is its well-known brands and products, rich local content both print and online, and direct customer relationships.

Trader Corporation generates revenues through three primary sources: (i) fees for displaying advertising sold to commercial customers, (ii) fees for classified advertisements sold to commercial and private party customers, and (iii) circulation revenue.

Trader Corporation has the exclusive control and ownership of the trademarks and brands previously owned by both companies and will leverage them on a nationwide basis. The brand portfolio includes: Auto Trader™, Auto Hebdo™, Buy&Sell™, The Bargain Finder™, Renters News™, VisiteNet™, Homebase™ and Home Renters Guide™.